• Thu. Jun 13th, 2024

Who’s behind the “WOKE” Brand Changes?

Jul 11, 2023

Have you noticed how some of the brands we’ve supported for years suddenly changed? It feels like these companies turned their backs on us, and we can no longer endorse them. It’s as if someone snapped their fingers and transformed them. Let me introduce you to that someone: Larry Fink.

Larry Fink serves on the board of trustees at the World Economic Forum and is a member of the Council on Foreign Relations (CFR). You might know CFR as an influential organization. Additionally, Fink is the CEO of BlackRock, the world’s largest multinational investment firm—often regarded as the “evil corporation” currently dominating the world.

In 2017, Larry Fink made a statement that your favorite companies would be forced to change. He emphasized the need for behavioral transformation be forced, stating that BlackRock was forcing companies to enforce such changes internally. He even mentioned that if companies failed to achieve specific impact targets, their compensation could be affected. In other words, BlackRock intended to exert force and dictate behaviors in areas like gender, race, and team composition. Fink’s words suggest that BlackRock has the power to force your favorite companies to change direction effortlessly.

However, Fink’s actions and the overall impact of BlackRock have led me to seek alternatives and take my business elsewhere. If you share my sentiments and refuse to be coerced into accepting this any longer, remember that there are other options available. No one can compel us to support this corporate giant any further.

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